About Reel Mates Gear
Meet the Reel Mates Gear Team
At Reel Mates Gear, our team is built on passion — passion for fishing, the outdoors, and the coastal lifestyle that defines the Gold Coast. Every member of our crew, from our designers to our customer support team, shares a genuine love for the water and the community around it.
We’re driven by a simple goal: to create gear that feels good, performs well, and brings mates together. That means paying attention to the details, listening to our customers, and constantly pushing ourselves to deliver products and experiences that exceed expectations.
We believe in teamwork, authenticity, and doing things the right way. When we work together, we create more than clothing — we create a brand that represents the lifestyle we live and the mateship we value.
Our Mission
At REEL MATES GEAR, our mission is to celebrate the spirit of the Gold Coast by creating apparel that brings mates together — on the water, on the beach, and in the great outdoors. We’re committed to crafting quality gear that reflects our coastal lifestyle, supports local communities, and inspires people to live boldly, fish often, and stay connected to the place we call home.
Reel Mates Gear — Product Information
Premium Outdoor Apparel Built for the Coast
At Reel Mates Gear, every product is designed with the Gold Coast lifestyle in mind. Whether you’re out on the boat, casting from the jetty, or spending a full day in the sun, our gear is made to keep you comfortable, protected, and looking sharp.
Performance You Can Rely On
Our apparel is crafted using high‑quality materials chosen for durability, breathability, and all‑day comfort. We focus on functionality first — because good gear should work as hard as you do. From moisture‑wicking fabrics to lightweight construction, every piece is built to handle long days outdoors.
Sun‑Smart by Design
Living on the Gold Coast means embracing the sun — but also respecting it. That’s why our shirts, shorts, and hats are designed with sun protection in mind. We use advanced fabric technology to help shield you from harsh UV rays, so you can stay out longer and enjoy what you love.
Made for Mateship
Our products aren’t just clothing — they’re part of the lifestyle. Reel Mates Gear is about bringing mates together, sharing good times, and celebrating the coastal culture we’re proud to be part of. Whether you’re gearing up for a fishing trip or just repping the brand around town, we’ve got something for every mate.